

In exchange for buying in, they’re usually promised a greater say in how their team is run, although in practice this has often meant a vote on trivialities like what music the team runs out to, or which soft drinks are sold at halftime. Like, for example,, which launched in early 2018 and allows clubs to sell “fan tokens” to their supporters. Others have used the blockchain to promise unprecedented access and money-can’t-buy experiences. Julia says he put Sorare on the blockchain because he wanted to give users ownership over their digital assets: the ability to trade them and sell them, but also to port them to other games if they wanted to. A handful of owners pester the organizers about when they’re going to see a return on their investment recently there was an earnest discussion on how best to target the upcoming World Cup in Qatar as a way to rekindle interest and drive up the value of their NFTs. Today, Ape Kids Football Club has been rebranded as “Inter Meta FC,” but the project’s Discord channel is a ghost town. Players who had hyped up the NFTs quietly deleted their social media posts. After launch, the price collapsed from an average of $656 to just $65.
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It launched with a flimsy backstory (“In a magical world where apes ruled the metaverse …”) and a series of 6,000 cartoon monkeys in soccer kits, which had to be quickly rolled back when it transpired that the project didn’t have the rights to use any of the club trademarks. The “ Ape Kids Football Club”-endorsed by England footballer John Terry-was a particularly egregious example.

The Athletic’s Joey D’Urso has detailed numerous examples of player and club-endorsed crypto projects tanking in value as the cryptocurrency market has collapsed.
